The annual WLUC-TV (Marquette) TV6 Canathon kicked off this past Monday (11/1). The Canathon is a month long effort to collect donations of canned goods to help feed a hungry neighbor. This is the 40th year for the event and organizations like the Salvation Army say it’s an important effort at a time of year when the need is greatest.
“I can’t tell you how grateful we are for all of the viewers, because without them we can’t do what we do here and it’s not just us, it’s the other pantries that are around, it’s the other community organizations that help all of those that are in need, and without the support of TV6 and your viewers, we’d never be able to do it,” said Marie Lewis, Marquette County Salvation Army Auxiliary Captain.
Area radio stations are also partnering with WLUC to promote the effort this year.
Since the event began, more than 4.4 million pounds of food has been donated. Canathon director Scott Zerbel (who is also the station’s Marketing and Creative Services Manager) says even with all the generosity throughout the years, there continues to be a need for food in the region.
Unlike last year in the middle of the COVID-19 pandemic, donations can be made in-person this year. And the station has emphasized to its viewers that what they donate stays in the community donated in.
The Canathon runs through December 3. See more on the TV6 Canathon here.