Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. MAB Offers EXCELLENT Education Opportunities free live webinars, on demand training on hundreds of subjects and moderately priced in person training conferences. More here. By: Ryan Jenkins… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Tim Moore, Managing Partner Audience Development Group Tim Moore will be speaking at the Great Lakes Media Show, NEXT WEEK (March 5-6, 2019) in Lansing. For… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Tim Moore, Managing Partner Audience Development Group Tim Moore will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing. For more information… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Tim Moore, Managing Partner Audience Development Group “The radio business is a cruel and shallow trench, a long plastic hallway where thieves and pimps run free, and… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com The radio advertising business is all about repeat customers. Radio’s power is its ability to deliver both reach (the number of people… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com There’s no doubt about it. We live in challenging times. The big word of the day is “disruption.” We read every day… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com In the year 2020, commercial radio will celebrate its 100th birthday. Hopefully, by then, America’s two largest broadcasters will be out of… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com This week, I thought it might be fun to share some of the sales motivators I’ve used over the years. I hope… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com I began my broadcasting career as a disc jockey when I entered the 10th grade in high school. Broadcasting would pay for… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com Last week, I wrote about the power of the human voice. Each of us who decided to make radio a career was… read more