Category: Sales

Don’t get ‘Socked in the Shorts’

By: Mark Levy Revenue Development Resources, Inc. Hold on, hold on – it’s not what you think! February 15th is Presidents’ Day. Beside a well-deserved day off, this day also means that selling time for the week will be shorter – 20% shorter. And shorter selling time means a team of 6 sellers averaging 6… read more

Help Your Clients Run The Gauntlet

By: Mark Levy, Revenue Development Resources As a broadcaster, you are already aware that this week was the start of the 4th Quarter “Gauntlet” for many of your local businesses. Amazon Prime Days launched October 13th. Black Friday is expected to have significantly less foot traffic but greatly increased online shopping. Immediately after that, local… read more

Stop Hating Agencies And Be More Like Them Instead

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I… read more

So What’s The Best Schedule For A Local Client?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Paul Weyland will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information and… read more

The Client Is Never Satisfied

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Paul Weyland will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information and… read more

Who Has The Rate Resistance Problem? Could It Be You?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Some of us met up at the Radio Show in Orlando and discussed rate resistance. Several people thought advertising agencies… read more