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Free MAB Political Dollars Webinar February 2

 

Mark your calendars to attend your MAB’s FREE “From Influence to Impact: Putting More Political Ad Dollars on Your Books” webinar on Wednesday, February 2nd at 12:10 Eastern, 11:10 Central, hosted by Revenue Development Resources President Mark Levy. While he has to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now. So please join us as he covers:

  • An understanding of what the past few months is likely to mean to 2022 political advertising
  • Where political ad dollars are likely to go
  • Digital ad changes and how that affects potential broadcast sales
  • Where digital suggests some of their previously earmarked money go
  • Why local political dollars may be more important than national dollars
  • Common-sensical things we forget about that cost us political buys
  • The value of some lesser known websites and The Edmonds Political Database
  • A key question to ask a candidate that can justify a bigger schedule
  • Knowing how to better tell your story sans “broadcast-ease”
  • The value of database qualitative
  • An intro letter template designed to get candidates to meet with you
  • A Lowest Unit Rate Template tool that actually works
  • The often overlooked danger of social media, political advertising and low rates
  • Ideas for upsells and new non-political business because of 2022 being an election year
  • Political ad copy help, including a source for thousands of political ads
  • And this is broadcasting, so of course, “and more”

This link will get you all set up…looking forward to having you join your MAB’s for “From Influence to Impact: Putting More Political Ad Dollars on Your Books” Wednesday, February 2nd at 12:10 Eastern, 11:10 Central.