Nexstar Broadcasting has announced that Scot Chastain has been named Vice President and General Manager of CBS affiliate WLNS-TV (Lansing) and associated mobile/digital services, including

Chastain comes to Nexstar with over three decades of executive and professional experience across all facets of the network and local broadcast television business including marketing, promotions, production, new business development and a strategic planning across multiple media platforms.

Before Nexstar, Chastain served as Owner and Principal Marketing Consultant for 630 Marketing where he provided strategic marketing direction and event production consulting services for a variety of business-to-business and business-to-consumer clients in media, among other industries.

Prior to that, Chastain spent over 20 years working for the NBC Television Network where he held a number of senior level positions during his tenure. In his most recent role, he served as Executive Vice President, Affiliate Marketing and Development where he led a bi-coastal staff responsible for developing and distributing all network marketing and sales marketing content across more than 240 NBC owned and network-affiliated television stations.

Earlier in his career at NBC, he served as Senior Vice President of Affiliate and Marketing Development and before that, he held various positions of increasing responsibility in the Affiliate Advertising & Promotion Services department, including Manager, Director and Vice President.

Prior to joining NBC, Chastain served in various staff and management-level roles in marketing, promotions and production at local broadcast stations including WDSU-TV (NBC) in New Orleans, LA; WXII-TV (NBC) in Winston-Salem, NC and KBTX-TV (CBS) in Bryan, TX.

Mr. Chastain will assume his new responsibilities immediately and report to Theresa Underwood, Senior Vice President of Nexstar Broadcasting, Inc.