Beasley Media Group LLC, a subsidiary of Beasley Broadcast Group, Inc., has announced that Jennifer Williams has been promoted to the position of Vice President of Digital Marketing at Beasley Media Group.
In her new role, Williams will be responsible for marketing the company’s digital content platforms and leveraging data to drive traffic, audience engagement and advertiser growth.
Williams most recently served as the Director of Interactive Marketing. Prior to joining Beasley Media Group, she spent nearly 20 years at Greater Media, Inc. (GMI), where Williams worked as the director of digital marketing and was responsible for overseeing the interactive marketing efforts on behalf of the company’s 20 radio properties. She joined the organization as the marketing director of WCSX-FM in 1997.
The radio veteran also held on-air and marketing director positions at WODJ-FM (Grand Rapids), WJXQ-FM (Lansing) and WIBM-AM (Jackson).
“Jennifer’s programming background, combined with her digital knowledge, marketing expertise and can-do attitude made her the perfect choice to lead Beasley Media Group’s digital marketing efforts as we continue to diversify and extend our brands into the multi-platform arena,” said Chief Digital Content Officer Lori Burgess.
A graduate of Albion College, Williams is a past chair and current board member of the Michigan Association of Broadcasters Foundation. She also serves on the executive committee of the Mentoring and Inspiring Women in Radio Group.