Ryan Jenkins

Internationally recognized “Next Generation Speaker” and author of The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work Ryan Jenkins will help to bring the future into focus when he leads three breakout sessions during the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC) takes place March 6 and 7 at the Lansing Center in downtown Lansing.

Jenkins helps organizations gain clarity around Millennials and Generation Z so that leaders can effectively lead, engage, and sell in today’s multi-generational marketplace.  He has been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.

His Ryan-Jenkins.com blog and podcast, along with his column in Inc.com inspire and equip thousands of people every week. Ryan’s passion, experience as a Millennial himself and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.

Jenkins also is a partner at 21Mill.com, a micro-learning training platform dedicated to helping Millennials perform better at work.

He will present the following next-generation focused management and sales sessions:

Next Generation Leadership: Proven Strategies to Engage Millennials and a Multi-Generational Workforce

A generationally diverse workforce is better equipped to respond to today’s high-flux and disruption-prone marketplace. Since Millennials became a majority of the labor force, generational differences have never been wider as each generation has a varying perspective of work, leadership, technology, and selling/buying. In fact, 52 percent of workers say they are least likely to get along with someone from another generation. Those that learn to lead and engage Millennials (and across generations), will gain the necessary competitive advantage in today’s exponential and fast changing times.

Audience Outcomes:

  • Gain extreme clarity around who are the generations.
  • Learn why generations matter.
  • Understand each generation’s perspective of leadership, communication, technology, and work.
  • Learn 2-4 keys to engaging a multigenerational workforce.
  • Discover the silver bullet sure to engage any multigenerational team.
  • Relevant examples of organizations successfully engaging a multigenerational workforce.
  • Inspiring story about how to manage change successfully.

Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation

Meet the generation that’s never been offline. Seventy-seven percent of Generation Z believe they’ll need to work harder than other generations to have a fulfilling professional life. If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation.

Generation Z is today’s youngest generation. They are the first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger. Generation Z, equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world. Change is inevitable but the understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it. We’re just beginning to see what Generation Z is capable of. Ryan’s presentation will give you the advantage moving forward.

Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial Buyer.

Seventy-three percent of Millennial workers are involved in decisions to purchase products or services for their companies. Because of Millennials hyper-connected and high-tech upbringing, Millennials approach the buying process differently than previous generations.  Mobile communications and the social web have forever changed the customer expectations of the Millennial generation. As more and more Millennials move into decision-making roles, it becomes critical that organizations learn how to effectively connect and sell to this emerging demographic.

Audience Outcomes:

  • Gain extreme clarity around who are the Millennials.
  • Learn the powerful why behind selling to Millennials.
  • How to effectively communicate with Millennials.
  • Key Millennial selling strategies any salesperson can leverage.
  • Practical to-dos to strategically position your brand or service with Millennials.
  • Relevant examples of organizations successfully engaging Millennials.

Click here to check out the 2018 Great Lakes Media Show’s exciting line up of speakers.