The MAB contracted with Nielsen to create The Power of Broadcast Media in Michigan Report. The final report was presented to the MAB Board of Directors on November 12.

The report is provided for MAB member use only and is available at (Password Required). Although the report does not contain specific DMA information, it has been provided as separate radio and television reports for use by members. YOU MUST BE A MAB MEMBER TO ACCESS AND USE THIS DATA!

There will be a member webinar at 1 p.m. on December 12. Please click here to register to attend and access the webinar once archived:

You may use any of the information in this report, but please site Nielsen as the data source whenever referencing this data. You may also pull slides and put your station(s) logo on them for presentations, but again, please site Nielsen as the data source.