Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.
By: Kevin Robinson
The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.—Charles Darwin
Who has the time?
Broadcasts – podcasts – bloggers – social media.
In the infancy of digital, media outlets required posts every day.
Start with the end-users’ time.
Let’s say you follow motivational speaker Darren Hardy.
And marketing genius Seth Godin.
And broadcast legend Fred Jacobs.
These brilliant minds blog every day requiring about 19 minutes of your time.
Perhaps more if you follow the ‘click through’ content.
Add your social – Facebook – Twitter – Snap Chat – Instagram – and more.
Which you check several times per day.
Also, those you may follow that publish periodically.
And that podcast you’re following?
Every day is like drinking from a digital fire hose.
If you’re a content provider (we all are now) be purposeful about digital content.
If you have something to add, add it.
Time-wasters end up in the digital trash bin.
You will need purposeful intent – (does it add to their day?) – to ‘print’.
Anything less gets lost in the fire hose.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. He lives in Indiana with his wife of 33 years, Monica. Reach Kevin at (314) 882-2148 or email@example.com.