Cumulus Media announced that its WDRQ-FM (Detroit) held the Broadway’s Veterans Matter Honor-Thon on Thursday, November 11, driving emergency funds to provide 10 local homeless veterans with long-term housing. The Honor-Thon aired from 6-10 a.m. during the morning show. In those four hours, listeners donated $7,100. During the 8am hour, sponsor JDog Junk Removal provided a match hour incentive to double donations up to $900, bringing the funds raised to a total of $8,000 – enough to provide long-term housing to 10 area homeless veterans.
On-air host Broadway said, “Today, we shared many stories from veterans about their time served, and their feelings about homeless veterans. Their inspirational tales inspired our listeners to open their wallets and give a hand up to our deserving heroes. Detroit has the most generous listeners I have ever experienced in my 20+ years in radio.”
Veterans Matter Executive Director Shawn A. Clark commented, “Veterans Matter has helped to house over 5,000 veterans nationwide, and thanks to Cumulus Media and the Honor-Thon that is currently going on — we are that much closer to housing a thousand more! We can’t thank all of you enough for making sure that our brothers and sisters have a safe place to call home this winter.”