How will broadcasters adapt in the age of debated net neutrality, voice-based technologies, NextGenTV, autonomous cars, and the Digital Dashboard? Where are the best places for broadcasters to deploy financial and human resources in the years to come?

Three of the nation’s top broadcasting professionals will team up for an interactive panel discussion to prognosticate about the future of the industry and kickoff a day of dynamic breakout sessions at the  2018 Great Lakes Media Show.

Moderated by Jacobs Media’s Fred Jacobs, the Beasley Media Group’s Caroline Beasley and Patrick Communications’ Larry Patrick will discuss how innovations in technology will continue to transform every aspect of the broadcast industry over the next five years and beyond.

Register now to attend the 2018 Great Lakes Media Show and experience this important keynote discussion, “Innovating Into the Future, ” and many other great learning opportunities.

The Great Lakes Media Show, previously known at the Great Lakes Broadcasting Conference & Expo (GLBC), is Michigan’s premier broadcast industry event. This successful, and expanding, convention connects talented and influential broadcasters, media company managers, journalists, sales executives, engineering professionals and state-of-the-art exhibits for invaluable networking and educational opportunities.

The 2018 Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to participate at

  • Caroline Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. on January 1, 2017, previously serving as interim Chief Executive,  Executive Vice President, Chief Financial Officer, Treasurer and Secretary and other directing roles since she joined the Company in 1983. She currently serves as the Joint Board Chair of the National Association of Broadcasters (NAB) Board of Directors and is a past Chairman of the NAB Radio Board. In addition, Ms. Beasley is a member of the BMI Board of Directors and the Broadcasters Foundation of America Board of Directors. In 2017, she was honored by Radio Ink magazine as “Radio Executive of the Year” and named one of the “40 Most Powerful People in Radio” in 2011, 2012, 2016 and 2017. In addition, she has been recognized in the magazine’s “Most Influential Women in Radio” listing on an annual basis since 2003.
  • Larry Patrick is Managing Partner of Patrick Communications, a Maryland-based media investment banking and brokerage firm with over $7.5 billion worth of deals to its credit.  The firm has sold more than 600 radio stations and 160 television stations. He also owns Legend Communications, a group of 22 small-market radio stations in Wyoming, as well as an interest in 14 major market television stations. Mr. Patrick has served as Chairman of the Board of ION Media Networks, a public company and operator of 60-full-power television stations across the country.  He also is a former Senior Vice President of the NAB.  He is on the boards of numerous other companies and charitable institutions.
  • Fred Jacobs is President of Michigan’s Bingham Farms-based Jacobs Media Strategies and  has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years. Prior to launching the company, Mr. Jacobs spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, he became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, he gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit.