Check out these upcoming online training sessions in November, all of which are FREE to MAB member stations! Make sure to put them on your calendar and register today!

mab-wbkTrademark Basics for Media Companies: What you Need to Know

Tuesday, November 15, 2016
1:00 p.m. EST
Presented by Mitchell Stabbe & Kelly Donohue, Wilkinson Barker Knauer LLP

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here.

This FREE webinar* on Trademark Basics for Media Companies will teach you what you need to know about trademark law and provide helpful tips on how to strengthen your company’s trademark portfolio. You’ll also learn how to avoid infringing on the intellectual property of others.

Topics to be covered include:

    • Building your brand and protecting your rights.
    • Understanding different types of trademarks and levels of protection.
    • Avoiding unauthorized use of intellectual property.

Your marketing and digital media teams will not want to miss out on this opportunity to learn more about this important area of law.

*This webinar is a FREE MAB member benefit and is being recorded and archived for our subscribers.

mab-lytleHow to “Talk Advertising” with your Prospects and Customers NOW!

Wednesday, November 16, 2016
1:00 p.m. EST
Presented by Chris Lytle, Instant Sales Training

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here.

“You don’t motivate salespeople to be successful. You get them to be successful so they become motivated.” -Chris Lytle

Further develop your successful sales team by having them attend the Instant Sales Training Webinar.  Invite your copywriters and production people, too.

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.